News & Advice

Web maintenance: what should an SME’s contract cover?

A web maintenance contract should specify updates, backups, response times and exclusions rather than promise unlimited availability.

E-commerce cybersecurity: prepare your store for sales

Prepare your online store for sales with tested updates, controlled access and an incident response plan.

AI & integrations

HubSpot CRM: integrate AI into your SME’s workflows

Define authorised data, qualification rules and human validation steps before integrating AI into your SME’s HubSpot CRM workflows.

Headless CMS: benefits, limits and selection criteria

A headless CMS separates content management from display. Its value depends on your channels, integrations and maintenance resources.

Web performance audit: measurements, priorities and actions

A web performance audit separates lab measurements from real usage data and prioritises changes that improve visitors’ experience.

Core Web Vitals: measure and improve website speed

Core Web Vitals track loading, responsiveness and visual stability. Validate improvements on real user journeys as well as lab scores.

AI & integrations

AI automation: connect marketing workflows to your website

Start AI automation with a specific marketing process: collecting enquiries, qualifying leads or synchronising tools while tracking errors.

PrestaShop redesign: preserve your store’s SEO traffic

A PrestaShop redesign should preserve useful URLs, product content and redirects to limit losses in organic traffic.

Website redesign: avoid losing SEO traffic

Preserve pages that attract visitors, prepare redirects and check indexing before and after a website redesign.

Secure WordPress without compromising website speed

Secure WordPress with updates, account protection, backups and access controls, then measure the effect of safeguards on performance.

PrestaShop in 2026: performance, security and conversion

For a PrestaShop store in 2026, start by measuring performance, securing access and simplifying the checkout experience.

AI & integrations

Electronic invoicing: AI uses and integration for SMEs

Define data exchanges, integrations and human checks before using AI to automate accounting tasks around electronic invoicing.